Drewbie’s simple daily standard for sales producers — the activity that, run consistently, makes hitting your number a matter of math, not luck.
Feast-or-famine months come from feast-or-famine effort. The 100/10/2 Standard fixes the input — so the output stops being a surprise.
Hit two of the three on any given day and your pipeline takes care of itself.
100 outbound contact attempts a day — calls, texts, emails, and DMs. Volume is the engine.
10 real conversations — build rapport, qualify, and present a next step.
2 closed sales. A 2% close on 100 attempts — do it daily and the math compounds.
You can’t control who buys — but you fully control the 100. Own the input.
Consistent daily activity fills the pipeline weeks ahead, killing the dry spells.
A clear number means you can track it, coach it, and hold the team to it.
Hit the standard for 30 days and watch what happens — the proof changes you.
100 attempts · 10 conversations · 2 closes — every day.
To install the standard on a sales floor, start with cold calling training built on 100/10/2. To put it in front of the whole company from a stage, book the outbound sales keynote.
Agents apply the same daily floor to their own pipeline, scaled to deal size, in real estate agent sales training.
100 outbound contact attempts, 10 real conversations, and 2 closed sales — the daily activity standard behind consistent production.
Any outbound touch — a call, text, email, or DM on social. The point is the volume of genuine attempts to connect.
Aim to hit two of the three on any given day. Do that for 30 days and your numbers move — that’s the math.
Yes. The numbers scale to your deal size — the principle (control the input) holds whether you sell $1k or $100k.
Most producers see pipeline change within weeks. Run it 30 days straight and the compounding is obvious.
Accountability — which is exactly what Drewbie’s coaching and team training are built to provide.
Run the 100/10/2 Standard for a month with Drewbie in your corner — and watch your pipeline change.
Related: Why training fades without a coaching cadence
Related: A full pipeline kills call reluctance: the 5-minute reset
Related: How a coach installs the standard over 90 days
Wondering how the standard survives a day full of meetings? This is what 100 attempts a day looks like on a real calendar, split into two protected call blocks.
