THE 100/10/2 STANDARD

The 100/10/2 Standard: The Daily Math of Closing

Drewbie’s simple daily standard for sales producers — the activity that, run consistently, makes hitting your number a matter of math, not luck.

100 attempts · 10 conversations · 2 closes

Inconsistent Activity Is Why Sales Feel Like a Rollercoaster

Feast-or-famine months come from feast-or-famine effort. The 100/10/2 Standard fixes the input — so the output stops being a surprise.

The Three Numbers

Hit two of the three on any given day and your pipeline takes care of itself.

100 — Attempts

100 outbound contact attempts a day — calls, texts, emails, and DMs. Volume is the engine.

10 — Conversations

10 real conversations — build rapport, qualify, and present a next step.

2 — Closes

2 closed sales. A 2% close on 100 attempts — do it daily and the math compounds.

Why It Works

1

It’s in Your Control

You can’t control who buys — but you fully control the 100. Own the input.

2

It Compounds

Consistent daily activity fills the pipeline weeks ahead, killing the dry spells.

3

It’s Coachable

A clear number means you can track it, coach it, and hold the team to it.

4

It Builds Belief

Hit the standard for 30 days and watch what happens — the proof changes you.

The Standard, One Line

100 attempts · 10 conversations · 2 closes — every day.

Put It to Work

Sales Coaching

Get Drewbie holding you to the standard, week after week.

Sales Team Training

Install the standard across your whole team.

The C.A.L.L.S. Framework

What to do on every call the standard generates.

Frequently Asked Questions

What does 100/10/2 mean?

100 outbound contact attempts, 10 real conversations, and 2 closed sales — the daily activity standard behind consistent production.

Any outbound touch — a call, text, email, or DM on social. The point is the volume of genuine attempts to connect.

Aim to hit two of the three on any given day. Do that for 30 days and your numbers move — that’s the math.

Yes. The numbers scale to your deal size — the principle (control the input) holds whether you sell $1k or $100k.

Most producers see pipeline change within weeks. Run it 30 days straight and the compounding is obvious.

Accountability — which is exactly what Drewbie’s coaching and team training are built to provide.

Try It for 30 Days

Run the 100/10/2 Standard for a month with Drewbie in your corner — and watch your pipeline change.