Sales Training for Real Estate Agents: What It Is, How It Is Done, and Who Does It

Sales training for real estate agents from Drewbie Wilson turns a list of new leads into a list of real conversations, one daily count at a time. Let’s go through it.

What is sales training for real estate agents?

It is live training for the part of the job a listing presentation cannot fix: getting a lead on the phone and keeping the conversation moving until it ends in a yes or a no. Drewbie teaches agents the 100/10/2 Standard, a daily count of 100 outbound attempts, 10 real conversations and 2 closes, scaled to the agent’s own deal size. Calls, texts, emails and DMs all count as attempts. Every conversation follows C.A.L.L.S.: Confirm, Ask, Listen, Lay out a plan, Secure the bag.

How is sales training for real estate agents done?

1

Office keynote

A 45 to 90 minute keynote for the whole office, so every agent hears the same count and the reason behind it.

2

Live call workshop

A half-day or full-day team training session where agents work real leads with real scripts, in person or virtual.

3

Agent coaching

One-on-one coaching with Drewbie keeps the count going after the training day is over.

Why does it work for real estate agents?

New leads get called

A daily count replaces waiting for the right mood, so no new lead sits untouched while an agent waits for a better day.

Calls have a shape

C.A.L.L.S. gives an agent an opening, a listening middle and a next step, even when the lead goes off script.

Weeks can be coached

A broker or team leader can see which number slipped, attempts, conversations or closes, and coach that one step.

Who trains real estate agents?

Drewbie Wilson has done $15M+ in personal sales over 20+ years. He founded Call The Damn Leads®, a Crushing The Day Company, hosts the Call The Damn Leads podcast and is the author of several books.

Contact

Rhendi Ross, VP of Operations at 1st Class Real Estate, on working with Drewbie: “Our agents really love your stuff! We got up to 73 on the call… Drewbie was GREAT! I’m already getting great feedback.”

Tell Drewbie about your office and your agents, or see every way to work with him.