Cold calling training from someone who has made the calls. Drewbie Wilson has done $15M+ in personal sales over 20+ years, is a best-selling author, and founded Call The Damn Leads®. Your reps leave with a daily number to hit and a call structure they can run on a live objection, and your managers leave with a way to check both on Monday.
Three teams usually ask for it.
The first says it does outbound, but nobody can tell you how many dials went out yesterday. Activity is a feeling instead of a number, so a slow week and a lazy week look exactly the same from the manager’s desk.
The second is the new-hire class. Smart people, good product knowledge, and the first real objection on a live call stops them cold. They go back to email because email never says no out loud.
The third is the team whose pipeline only moves when marketing hands over a lead. The phone is there, the list is there, and outbound is the thing everyone agrees matters and nobody schedules. That team does not need more leads. It needs a floor.
Most cold calling training on the market is a script pack or a video course. Scripts break on the first objection nobody wrote down. Here is what separates training that changes a phone floor from training that gets watched once.
Good training ends with a floor every rep can count against. If your team cannot tell you what a full day of outbound looks like in one sentence, the training did not give them a standard.
A structure tells a rep what the call is for and what happens next, whatever the prospect says. That is what holds up when a real buyer goes off the page.
Find out how many dials the person teaching your reps has made, and for what. A trainer who has worked a cold list can answer the rep who says this will never work in our market.
A standard nobody checks is a suggestion. The training should leave your managers with a short list of things to look at every week, not a certificate.
Reps learn the phone on the phone. Training built around your real list, your offer and the objections your team already hears will outlast a generic course every time.
The honest version, so nobody buys the wrong thing. If one of these is what you are after, say so on the call and you will get pointed somewhere better.
You will not get a binder of word-for-word calls to read. Reps who read scripts sound like reps reading scripts, and they fall apart the moment a buyer asks something the page did not cover.
Lists, dialers and sequencing software are your stack. This is the human side: what the rep does, how many times, and how each connected call runs.
Energy helps on the first day. The point of the training is a standard that still holds in week six, after the energy is gone.
Nobody can honestly promise a booked-meeting number from a single session. What changes first is activity, then conversations, and results follow the work your managers keep inspecting.
Every program is scoped to your team, your market and where outbound is stalling right now. These are the pieces that show up in the room.
100 outbound attempts, 10 meaningful conversations, 2 sales closed. That is the daily activity standard reps train against, and it gives every rep a count to hold the day against. The write-up on the Call The Damn Leads store is the origin of the 100/10/2 outbound standard, and the site’s own page on the daily math behind 100/10/2 lays it out in full.
Confirm the reason you are speaking, Ask, Listen and take CRM notes, Lay Out a Plan, Secure the Bag. Reps practice it until they can run it on a live objection, which is where a script usually gives out. The store’s guide on becoming a cold calling master is where a lot of this first started.
Reps work their own accounts during the session and hear each other’s calls. Getting past call reluctance happens by dialing, not by talking about dialing.
A cold call that connects is the start of the work. The wider outbound system covers the touches after it, and teams that want the follow-up cadence built properly move into follow-up system training once the calls are connecting.
If the team needs the standard set from a stage before the training starts, the outbound sales keynote on 100/10/2 is built for that slot.
Your managers get the numbers to look at and the questions to ask each week, so the standard survives the end of the session. Programs run in person, live online through virtual sales training, or as a half-day workshop, and teams that want the whole program take it into sales team training.
One call about your team: headcount, the list you are working, the offer, and where outbound breaks down today. If the problem is somewhere other than the phone, you will hear that on the call.
The training gets built on your market. Your buyers, your list, the objections your reps hear every day. You see the plan before the first session.
Sessions run in person or live online. Reps learn the standard, run the call structure and practice on real accounts in the room.
Managers get the weekly inspection list so the floor holds after the training ends, and the numbers tell you whether it is working.
Programs start at $1,000. Final pricing depends on team size, format, and how many sessions and reinforcement weeks you want, scoped on one call and stated up front. If you want the program opened with a keynote, speaking fees run $2,500 to $7,500 plus travel, quoted separately.
Drewbie Wilson is a sales keynote speaker, best-selling author, podcast host and the founder of Call The Damn Leads®, a Crushing The Day Company. He has done $15M+ in personal sales over 20+ years and teaches the phone work he built his own sales on. Your reps are learning from the person who built the standard, not from a facilitator reading somebody else’s deck.
The full team program: calling, follow-up, closing, mindset and process, trained over weeks.
For teams whose calls connect but deals go cold in the touches after.
The same training, live online, for distributed and remote outbound teams.
For the managers who have to hold the daily floor every week after the session.
The daily sales math behind this training, written out in full.
Usually yes, because email is often where reps hide from the phone. The training does not ask them to drop email. It puts calls back into the daily count, so a buyer hears a real voice before the fifth unanswered message.
Cold calling training is the first touch: how many calls, and how each connected call runs. Outbound sales training is the wider system around it, including the follow-up touches after the call. This program covers the calls in depth and connects them to the follow-up that comes next.
They inspect it. Each manager gets a short weekly list: attempts against the floor, conversations, and a couple of calls they listened to, checked against the C.A.L.L.S. structure. A short check every week keeps the floor from drifting.
Yes, and it is often the best time. New reps have no bad phone habits yet, and learning the daily floor and the call structure before their first real list saves weeks of guessing.
No. The training gives reps a call structure instead of a script, so they know what each call is for and what happens next, whatever the prospect says. Reps who already use a script can bring it, and they will see in the room where it holds and where it gives out.
Tell us how big the team is, what they are calling on, and where outbound stalls. Drewbie will tell you straight whether this training fits, and what it should look like if it does.
