Drewbie’s repeatable system for turning a cold lead into a closed deal — the same five moves behind $15M+ in personal sales. Simple, effective, and it works.
Winging every call is why deals stall. C.A.L.L.S. gives you the same five steps every time — so closing becomes a process you run, not a mood you hope for.
Run them in order, every conversation.
Confirm the reason you’re speaking. Remind them they started this — so the call is about solving their problem, not getting sold.
“Hey [Name], I saw you requested info about [service]. What made you decide now’s the time to dial in your sales process?”
Ask relevant questions. Get them talking so you learn what they actually need. Keep 5–8 go-to questions ready for every call.
“What’s the biggest roadblock you’re facing with [problem]? What have you already tried to fix it?”
Listen intently. Reflect it back so they feel heard — and so you don’t pitch a fix that misses their real problem.
“So your main challenge is staying consistent with follow-up, and it’s costing you deals — is that right?”
Lay out a plan. Show a clear, confident path from frustration to freedom.
“Here’s what I suggest: we’ll use [solution] to automate your follow-up so no lead gets left behind — more conversions in a few weeks, without living glued to your phone.”
Secure the bag. Ask for the sale with confidence and tie it to their outcome. When an objection hits, flip it to the cost of inaction.
“What would converting 20% more leads this month mean — more revenue, less stress? Let’s lock it in today.”
“I don’t know if I can swing this” → “I hear you — but how much is it costing you not to follow up? Let’s solve it now.”
Closing stops being luck. You know the next move on every call.
New reps ramp faster because there’s an actual system to teach.
Because you ask and listen first, the close feels natural — not spammy.
Work every lead through all five steps and fewer deals slip away.
Confirm · Ask · Listen · Lay Out a Plan · Secure the Bag
Confirm the reason you’re speaking, Ask relevant questions, Listen intently, Lay out a plan, and Secure the bag. Five moves, every conversation.
Yes — in order. Each step earns the next: confirming their intent earns the right to ask, asking earns the listen, listening makes your plan land, and a landed plan makes the close natural.
Any seller or team that wants closing to be a repeatable process instead of a gut feeling — reps, closers, founders, and sales leaders.
Through Drewbie’s coaching, team training, or keynotes — or start with his book, Call The Damn Leads.
Yes. It was built closing high-ticket services and refined over $15M+ in personal sales.
From Drewbie’s 20+ years in sales and the system behind Call The Damn Leads®.
Whether it’s coaching, team training, or a keynote — learn to run C.A.L.L.S. on your own pipeline.