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Effective Ways To Increase Traffic On Your Podcast

Drewbie Wilson • November 11, 2022

"Remember to be consistent with your promotion and always offer value to your listeners."

Do you want to know how to increase traffic on your podcast? Or maybe you are looking for ways to make your podcast more discoverable.


Either way, this blog post will give you some useful tips and strategies to help you boost traffic to your show and attract new listeners.


Podcasts are a great way to build an audience and connect with your audience.


But, like any content platform, they only work if people can find and listen to your show. It is not enough to just create a great podcast; you also need to promote it and make sure it is easy for people to find.


When I started my podcast, Crushing The Day, I had no idea how to get people to listen. I did not have a big platform or a huge following. And, to be honest, I was pretty much winging it.


But, over time, I have learned a few things about how to increase traffic to your podcast. And it helped me grow my show.


So, if you are looking for ways to get more listeners, here are some tips that have worked for me:


* Optimize your podcast for search engines

One of the best ways to increase traffic to your podcast is to make sure it is optimized for search engines. Just like you optimize a blog post for Google, you can also optimize your podcast episodes so people can find them when they're searching for keywords related to your show.


To do this, you will need to make sure your podcast episodes are properly tagged with relevant keywords. You will also want to submit your podcast feed to iTunes and other directories so people can find it when they are searching for new shows.


* Promote your podcast on social media

Make sure to promote your podcast on social. Share each episode on your profile and relevant group pages. This will help your show reach a wider audience and get more listeners.


* Make sure your podcast is listed in all the major directories

This may seem like a no-brainer, but it is important to list your podcast in all the major directories, such as iTunes, Stitcher, and Google Play. This will ensure that your show is easily discoverable by potential listeners. Also, be sure to claim your show in directories like Podchaser so people can leave reviews and ratings.


* Use keywords in your titles and descriptions

When you are titling and describing your episodes, be sure to use relevant keywords so that people can easily find your show when they are searching for topics that you cover.


* Collaborate with other podcasters

Reach out to other podcasters in your niche and collaborate. This can be done by interviewing each other, guest-hosting, or cross-promoting each other's episodes. This is a great way to grow your audience and reach new listeners.


* Host a contest or giveaway

Hosting a contest or giveaway is a great way to increase traffic to your podcast. People love free stuff, so offering a prize will entice people to listen to your show. Just be sure that the prize is relevant to your niche and audience.


* Create bonus content

Another great way to increase traffic to your podcast is to create bonus content, such as behind-the-scenes footage, bonus episodes, or exclusive interviews. This will give people a reason to subscribe to your show and keep coming back for more.


* Advertise your podcast

You can also increase traffic to your podcast by advertising it. This can be done through online ads, social media ads, or even traditional print or radio ads. Just be sure that your ad is targeted at people who are likely to be interested in your show.


* Get featured on another show

See if there are any other shows in your space that would be open to featuring you as a guest. This can help you reach a whole new audience and build credibility for your show. And, if you do a great job, you may even be able to land a regular spot on their show.


* Speak at events and conferences

If you are passionate about your topic, consider speaking at events and conferences. This is a great way to get your name out there and promote your podcast to a new audience.


By following these tips, you can increase traffic to your podcast and grow your audience.


Just remember to be consistent with your promotion and always offer value to your listeners.


And remember the more people who listen to your show, the more successful it will be. It may take some time and effort to grow your audience, but it is well worth it.


So, get out there and start promoting your show because the more people who listen, the better!


Thank you for taking the time to read my blog! I hope you find this information valuable and make time to implement it in your life. If you enjoyed this, please check back and share it with others.


If you are tired of feeling stuck, burnt out, or as though you have plateaued and are looking to take the next step towards becoming the most elite version of yourself, I invite you to check out my services. We can work on identifying and creating a system and process to help you turn your life and business into a well-oiled machine!


If you have any questions or want to learn more about working one-on-one with me, CLICK HERE!


Crush The Day Before It Crushes You!

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